Greg. is an innovative mens’ health and wellbeing app with a mission to reduce isolation, depression, anxiety and suicide by making it easy to get out, get active, and get social with your mates. Rumbot worked with SCIENSA to capture the Greg ethos in a way that’s memorable, authentic and true to its purpose.

The chosen tagline:

The shortlisted tagline options were analysed by an independent marketing panel, with the client landing on a simple tagline that suggests Greg is a platform for blokes to connect and help each other make positive change in their lives. Importantly, the “Gr’ of ‘Great’ rolls off from the app name, which will help with recall.

Great Mates. Better Lives.

The Launch Campaign:

To bring the brand to life, the client sought to establish a fun, relatable brand persona that could connect with the average male, who traditionally shuns health and wellbeing messaging.

Prior to launch, the brand posted a series of Instagram posts to mark the upcoming launch of the app, and tease at its ethos.