Creating a memorable and unique business name is crucial for building a strong brand identity. Here I share some key steps and tips I take as a Perth copywriter to help you develop an effective brand name that sets you apart from competitors and resonates with your target audience.

As brand storytellers, it’s our job to help your brand control the narrative in some way, shape or form. How can you use copywriting to positively influence perceptions of your brand in the market.

Most businesses build a brand persona based on the way their competitors talk, or how they think a business in their category should act - but a truly influential brand identity is a rich linguistic dance shared between you and the people who matter most.

Good copywriting has a high IQ. Great copywriting has a high EQ. Find out why emotional intelligence is so valued in today’s social world of living, breathing brands.

A deep dive into the impact of a rebrand, focussing on reinventing brand voice.

Words are like miniature Monets painting pictures in your mind. And there’s one word that research shows we hate the most.