Black Swan Valentine’s Day social videos.

We had fun developing the creative messaging behind a series of playful social posts for Black Swan Theatre Company that aim to attract a newer, younger audience to the theatre by asking them to reconsider their predictable buying habits.

Ideas that didn’t make the cut:

Tender is the new Tinder.

Show her your soft side this Valentine’s Day with a Black Swan Theatre membership.

Theatre – the thinking man’s foreplay.

Show her your soft side this Valentine’s Day with a Black Swan Theatre membership.

Take Netflix and Chill up a notch.

Show her you really care this Valentine’s Day with a Black Swan Theatre membership.

For the guys who binge-watched Bridgerton.

Show her you really care this Valentine’s Day with a Black Swan Theatre membership.

Sometimes love is doing something you’ll probably hate.

Show her your soft side this Valentine’s Day with a Black Swan Theatre membership.

It’s like dragging her to the footy, without the dragging (or footy).

Say I love you with a gift she’ll love – a Black Swan Theatre membership.

Robbo doesn’t have to know.

Say I love you this Valentine’s Day with a Black Swan Theatre membership.

Just tell the guys you watched Die Hard. 

Say I love you this Valentine’s Day with a Black Swan Theatre membership.

Be more cultured than her probiotic yoghurt.

Say I love you this Valentine’s Day with a Black Swan Theatre membership.

A thoughtful gift for the guys who can’t think of anything.

Say I love you this Valentine’s Day with a Black Swan Theatre membership.