Willing #Support Good Design campaign.

One of the greatest challenges as a developer is winning over the locals, many of whom are either innately resistant to change, or have had poor experiences with poorly designed developments in their neighbourhood in the past.

#SupportGoodDesign is an ongoing campaign Willing Property is undertaking to encourage positive conversations around designing developments that go beyond profits and margins.

The Brief:

We were tasked with kickstarting the campaign with a feature website page that showcases how Willing and its partners design with the foundational aim of positively contributing to the local neighbourhood, and why it’s vital for the community to show its support.