“Open The Door” 60 sec brand film .
Rumbot teamed up with Perceptive Marketing to write the script for a brand film for WB Homes that surfaced a core brand USP: WB’s architects search the world over for design inspiration to create unique, distinctive homes that stand out.
The Background:
The WB brand has historically enjoyed strong brand awareness as a premium home builder in WA. A strategic opportunity has been identified to dial up WB’s design credentials in light of the new displays (Kuro and Moda). These homes are pushing the boundaries in residential building design by taking inspiration from the world over.
The Insight:
Building a home is the ultimate form of self-expression. We want a home that reflects our own unique and distinctive style, but getting a bespoke design from an architect is costly.
By investing in a WB, you get a world of inspiration in every home, built with the peace of mind of WB.
The Brief:
Develop a campaign line that sits across all touchpoints, and bring it to life in a brand film script.
The Finished Brand Film: