All Saints’ College Campaign 2022.
All Saints College is a leading private school in Perth’s southern suburbs that prides itself on a unique learning experience that nurtures each child’s unique strengths and interests. In 2022, the client embarked on a refresh to its marketing strategy with an aim to position the ASC brand as the leading coeducation college in the southern suburbs, focusing on its core strengths of diversity, entrepreneurship, innovation and personalisation.
Rumbot worked with Design Vault to develop a campaign designed to boost school enrolments by surfacing the brand’s competitive advantage in a way that justifies their price position in the market. The campaign gave the brand a fresh message and visual look to engage audiences, inspired by a core brand truth unearthed in the discovery phase.
The big idea:
All Saints’ highest priority is “the feeling, the atmosphere, the culture”. So, what is this ‘feeling’ that’s unique to the brand?
It’s a lot of things.
It’s feeling welcome, whoever you are, whatever your background.
It’s feeling like you’re heard, supported and respected every day.
It’s feeling like you’re part of a community that genuinely cares for one another – students, teachers, parents, gardeners, neighbours and community members alike.
It’s feeling like you’re ready for the future, thanks to the school’s forward-thinking teaching, real world experiences and investment in the latest technology.
It’s feeling like you know who you are, your place in the world, and how you can make a positive difference.
It’s That All Saints Feeling – and nothing compares.
The Campaign:
The campaign was rolled out across a series of digital, print and outdoor media. Here’s some of the early messaging:
EDIT:
The results…
The “That All Saints’ Feeling” campaign was highly successful in the market, ensuring the College exceeded many of their 2022 objectives.
As of November 2022:
Website sessions 6417 above target
Tours attended 109 above target
Application to enrolment conversion rate 2% above target
EDIT:
In 2024, the campaign evolved for a new school year, building on the successful That All Saints’ Feeling platform with a modified look and messaging.
